3) Preference of customer
The quality of coffee in the coffee store is very important. However, the difference in coffee quality among coffee brands is now decreasing. Customers visit coffee stores to enjoy a certain atmosphere and space of store as well as simply drinking coffee. In this aspect, the interior of The Coffee Bean & Tea Leaf is lacking compared to Caffe Bene with respect to comfort
• Tea pots or brochures can be used to promote tea sales. Tea pots can be used as a part of interior decoration. Each pot contains different types of tea plants and each table is arranged with different pots with noticeable name tags with them. Brochures can be used to advertise the unique taste and efficacy of each tea. These brochures should be placed at or near each table to make it acce
Starbuck expanded their market share
Angel-in- us and Caffe Bene were promoted
Reduced amount of market share
Dropped ranking from 2nd to 4th
Great quality of coffee beans
Light roast
Fat free
Ice blended
Negative marketing
High price
Celebrities and famous people
Forming a trend
Profits from trend conscious young people
Starbuck expanded their market share
Angel-in- us and Caffe Bene were promoted
Reduced amount of market share
Dropped ranking from 2nd to 4th
Market Response
Consumers’ dissatisfaction
Price advance in 2008
VS Cheap Brand?
포카요케(실패방지)
Shingo는 작업장에서 공정 중 품질통제 메커니즘을
도입하면 검사 없이 저비용으로 고품질을 달성할 수
있다고 믿음. 실수의 발생은 직원의 무능력이 아니라
주의 부족 혹은 방해를 받았기 때문인 것으로 관찰.
포카요케 방법은 직원이 실수하지 않도록 체크리스트(Check sheet)
(2) Exit the Highway 프로그램
National Audubon Society와 함께 주관하는 참여형 프로그램으로 여름철에 좀 더 많은 사람들이 야외에서 자연과 함께하길 장려한다. 홈페이지에 접속하면 미국 전역의 고속도로와 그와 관련된 자연명소를 소개한다. 사람들은 이를 통해 여행 계획을 짤 수 있으며, 미국 전역의 자연
1) 프리토-레이 북미(스낵) : 본사는 텍사스에 있으며 레이스, 치토스, 도리토스 등을 포함한 세계 에서 가장 큰 스낵 음식 판매 담당이다. 펩시 콜라에서 이익을 가장 많이 내는 부서이자, 스낵 카테고리에 있어서 탑 8개의 브랜드를 갖고 있다. 지난 3년간 가장 큰 성장을 해왔다.
Vision: 세계에서 두
7. Improvement of company’s image
->Sponsored WWF, 3.6 million bottles of water to Soutwest China
8. Bottling System
The system that can produce, distribute and sell numerous products of coca cola.
Partnered with Twentieth Century Fox on a global promotion campaign for Coca Cola Zero® and director James Cameron’s epic adventure and blockbuster film Avata.
Stockholders
If a mo
Local Coca‐Cola organization consists of Coca‐Cola Korea Company and Coca‐Cola Korea Bottling Company. And those are independent corporate. Coca‐Cola Korea Company charges of making juice, protecting brand, promoting brand. Coca‐Cola Korea Bottling Company, as a corporation of Korea, charges of production of product, distribution, and customer service.
3. Brand